Services
Guidelines
So the next person who touches the brand doesn't break it.
Who this is for
Businesses whose brand is drifting as more people and vendors use it, with no single reference for how it's meant to look.
A brand is only as consistent as the least careful person using it. Brand guidelines are the reference that keeps it intact across teams, agencies and printers: how the logo is and isn't used, the exact colours and type, spacing, imagery and the voice. It turns a brand from something that lives in one designer's head into something anyone can apply correctly — which is what lets you hand work out without it coming back off-brand.
What it removes
The problems this actually takes off your plate.
- 01
The brand drifts because different people and vendors each interpret it.
- 02
There's no reference for the exact colours, fonts or spacing.
- 03
Onboarding a new designer or agency is a guessing game.
- 04
The logo gets stretched, recoloured and misused with no rule to point to.
What a build includes
The marks
- Logo use & misuse
- Clear space & sizing
- Colour codes
- Typography rules
The system
- Imagery style
- Iconography
- Layout & spacing
- Tone of voice
Format
- Shareable PDF
- Quick-reference one-pager
- Asset links
How we build it
- 01
Audit
We capture how the brand is meant to work today.
- 02
Define
We pin down the exact rules, codes and do-nots.
- 03
Write
We write it so a non-designer can follow it.
- 04
Share
We deliver it in a form your whole team can use.
What changes
- The brand stays consistent no matter who applies it.
- New vendors are briefed by a document, not a long call.
- There's always a rule to point to when something's off-brand.
FAQ
Questions owners actually ask
Do I need guidelines if I'm small?
If only you ever touch the brand, maybe not yet. The moment a second person, a freelancer or a printer gets involved, guidelines stop drift before it starts. They're cheap insurance against a brand slowly becoming five different brands.
What's actually inside?
Logo use and misuse, exact colour and type specs, spacing, imagery and icon style, and tone of voice — enough that someone who's never met you can produce something on-brand. We keep it practical, not a 90-page document nobody opens.
Is it for print or digital?
Both — the colour and type specs cover screen and print so the brand matches whether it's a website, a deck or a signboard printed across town.
Can you build these from an existing brand?
Yes. If you already have a logo and a look but no rules, we document and tighten what exists rather than starting over. If the look itself is inconsistent, we'll say so and suggest fixing that first.
Tell us what's broken. We'll tell you where to start.
Industries we build this for