Services
Ads
Ads that feed a funnel that holds — not spend poured into a leak.
Who this is for
Businesses running or about to run paid ads who can't tell what the spend actually produced — because the leads land nowhere and nothing is tracked past the click.
Most ad spend is wasted not on the ads but on what happens after the click: leads land in an inbox no one owns, nothing is tracked to a sale, and the funnel leaks faster than ads can fill it. We run performance marketing as part of a system — tracking and CRM wired first, then campaigns on Meta and Google, measured in cost per lead and per customer, not vanity clicks. If your funnel isn't ready, we'll tell you to fix that before you spend.
What it removes
The problems this actually takes off your plate.
- 01
You spend on ads but can't say what came back from it.
- 02
Leads from ads land in an inbox with no owner and no follow-up.
- 03
Spend scales into a funnel that leaks, so more budget just loses more people.
- 04
Agencies report clicks and impressions, not customers.
What a build includes
Foundation
- Conversion tracking
- Pixels & events
- CRM wiring
- Attribution
Campaigns
- Meta ads
- Google ads
- Creative direction
- Landing pages
Accountability
- Cost per lead
- Cost per customer
- Honest reporting
- Iteration
How we build it
- 01
Check
We check the funnel and CRM can hold what ads send them.
- 02
Track
We wire tracking so every rupee is attributable to a result.
- 03
Run
We run focused campaigns and feed leads into an owned pipeline.
- 04
Report
We report cost per customer and cut what doesn't work.
What changes
- Spend goes into a funnel that captures and follows up, not one that leaks.
- You can see cost per lead and per customer, not just clicks.
- Budget scales on evidence, after the funnel is proven to hold.
FAQ
Questions owners actually ask
Why do you insist the funnel comes first?
Because scaling ad spend into a leaky funnel just pays to lose people faster. If enquiries land nowhere and follow-up never happens, the best ads in the world won't help. We often fix capture and follow-up first — sometimes that alone is the win, before any ad money is spent.
Do you manage the ad spend or just set it up?
Either. Some clients want the tracking and CRM wiring done and then run ads themselves; others want us managing campaigns ongoing. We're upfront about which makes sense for your budget — small budgets often don't need a full management retainer.
What's a realistic minimum budget?
It depends on your market and margins, and we'll be honest if your budget is too small to learn anything reliable from. We'd rather tell you to wait or start smaller than take spend that can't produce signal.
Who makes the ad creatives?
We can — this ties directly into our video editing and motion work, so the creatives are on-brand and built to test. Or we'll direct and brief creatives you already have.
Tell us what's broken. We'll tell you where to start.
Industries we build this for